DigiBorderHEAD TO HEAD · UPDATED 11 NOVEMBER 2026
Blockify vs. BM Country Blocker: the big name against the top-ranked
Blockify is the most-reviewed blocker on Shopify. BM: Country Blocker IP Blocker, by Boostymark, is the one Shopify's search ranks first for "country blocker". If you're choosing between them, it mostly comes down to price against depth.
Where I'm coming from: I build DigiBorder, a billing-country checkout rule for digital products, so I look at these apps from a digital seller's side. Facts about both apps come from their Shopify App Store listings, checked on 11 November 2026.
Side by side
| Blockify | BM Country Blocker | |
|---|---|---|
| Reviews | 1,844 · 4.9 | 208 · 5.0 |
| Built for Shopify | Yes | No |
| Free | 2 IP/country rules | First 500 page views, then usage up to $4/mo |
| Main paid plan | $9.99/mo (50 rules) | $3.99/mo (all features) |
| Blocking by | IP, country, state, city, bots, VPN, proxy | Country, state, city, IP range, ISP/ASN, referrer, VPN, proxy, data centre |
| Checkout | Email/phone/name; conditions on Enterprise | "Checkout validation" for suspicious orders |
| Extras | Fraud analytics, Klaviyo/Flow (Enterprise) | Visit log, content protection, geo redirect |
| Criterion | Blockify | BM Country Blocker | DigiBorder |
|---|---|---|---|
| Checks the billing country at checkout | Not stated | Not stated | YesEvery plan |
| Country check doesn't depend on the visitor's IP | NoBuilt on IP location | NoBuilt on IP location | YesUses no IP data at all |
| Store stays browsable for every visitor | NoBlocked countries can't browse | NoBlocked countries can't browse | Yes |
| Can leave physical products selling everywhere | No | No | YesMixed carts optional (Basic+) |
| Can limit the rule to chosen products or collections | Not stated | Not stated | YesStrict: collections and product tags |
| Free plan on a live store | Yes2 rules | Partly500 page views, then paid | YesOne country, no time limit |
| Blocks checkout if the check itself can't run | Not stated | Not stated | YesStrict |
| Price | Free · $9.99/mo | Usage · $3.99/mo | Free · $4.99/mo |
The apps at a glance
Blockify Fraud Filter, Blocker
IP, country and bot blocker with fraud filters
- How it decides
- Looks up each visitor's IP and blocks or redirects by country, state, city, VPN, proxy or bot signals.
- At checkout
- Checkout blocking by email, phone and name; conditional checkout blocking on Enterprise. The listing doesn't say it checks the billing country.
- Plans
- Free: 2 active IP/country block rules, analytics for the first 200 visitors
- Premium: $9.99/month. Up to 50 block and redirect rules, VPN/proxy/bot auto-block
- Enterprise: $29.99/month. Unlimited rules, "block checkout with conditions", fraud order filters
- Shopify Plus: $59.99/month, Plus stores only, "full checkout prevention"
- Best for
- Stores fighting bots, scrapers, card testing and fraudulent orders.
BM: Country Blocker IP Blocker
Country, IP, VPN and bot blocker
- How it decides
- Blocks visitors by country, state, city, IP range, ISP/ASN or referrer, and detects VPN, proxy and data-centre traffic.
- At checkout
- Lists "checkout validation" against suspicious orders. The listing doesn't say which address it checks.
- Plans
- Pay-as-you-go: first 500 page views free, then $0.20 per 100 views, capped at $4/month, all Premium features
- Premium: $3.99/month, 7-day free trial
- Best for
- Cheap, broad visitor blocking with VPN detection and a visit log.
DigiBorder: Country Blocker
Billing-country checkout rule for digital products
- How it decides
- Reads the billing country the buyer pays with, on Shopify's servers, when checkout completes. No IP lookups.
- At checkout
- Stops checkouts that contain restricted digital products, including Shop Pay, Apple Pay, Google Pay and PayPal.
- Plans
- Free: block one billing country for all-digital carts, standard message, no billing approval
- Basic: $4.99/month or $29.99/year. Allow or block any list of countries, mixed carts, your own message, block when no billing country is entered
- Strict: $14.99/month or $89.99/year. Everything in Basic, plus blocking if the rule can't run, shipping-country and market checks, required login, rules by collection or product tag, US/CA/AU states, customer-tag exemptions
- Best for
- Digital sellers who must not sell to certain countries: VAT, licensing, sanctions.
Why you'd pick BM
Value, mostly. $3.99 a month unlocks everything, including ISP/ASN and referrer blocking that Blockify doesn't list, VPN and data-centre detection, and a detailed visit log. Its reviews are near-perfect. For a small store that wants broad IP blocking without thinking about tiers, it's the easy choice.
Why you'd pick Blockify
Depth and history. Blockify's fraud-order analytics, conditional checkout blocking and integrations with Klaviyo and Shopify Flow suit bigger operations, it holds Built for Shopify status, and it's been maintained since 2018. Its free plan also stays free, where BM's starts charging once you pass 500 page views.
Three real situations
| Scenario | Blockify | BM | DigiBorder |
|---|---|---|---|
| A small store blocking three countries' traffic | $9.99 Premium, or Free for two | $3.99, or usage up to $4 | Not its job |
| Bot traffic from data centres | Covered on paid plans | Covered, including ISP/ASN | Not covered |
| Digital sales to a country you can't sell to | IP-based | IP-based | Billing country at checkout |
Free plans compared
Blockify's free plan is a permanent two-rule plan with limited analytics. BM's is usage-based: free until 500 page views, then 20 cents per 100 views up to $4 a month. For a very quiet store, BM's free tier may stay free; for anything with steady traffic, it becomes a $4 plan. If a free country rule for digital products is what you're after, DigiBorder Free is permanent and doesn't count traffic.
The gap for digital products
Both are visitor blockers. They decide where someone is from their connection, and they block them from the whole store. For a digital seller with a VAT or licensing limit, the rule that matters is the billing country at checkout, and neither listing says it checks that. A buyer behind an undetected VPN can still pay with a billing address in a country you've ruled out.
DigiBorder is built for that gap: a billing-country rule for products that don't require shipping, enforced at checkout, with the storefront left open. Free covers one country. See Blockify vs. DigiBorder and BM vs. DigiBorder.
Questions
Which is cheaper, Blockify or BM?
BM: $3.99/month for everything, or usage-based up to $4. Blockify's paid plans start at $9.99.
Which ranks first in the Shopify App Store?
BM ranks first for "country blocker" in Shopify's organic search, per public ranking trackers in 2026; Blockify has the most reviews.
Do either stop digital sales by billing country?
Neither listing says so. Use a billing-country checkout rule such as DigiBorder for that.
Is BM's free plan really free?
For the first 500 page views; after that it charges per 100 views, capped at $4 a month.
Which has better VPN blocking?
Both list VPN and proxy blocking; BM adds ISP/ASN and data-centre blocking on every plan.